EA Sports and FIFA have ended their partnership – leading to the FIFA video game series being given a new name.
The current deal, which was set to run until the 2022 Qatar World Cup, has been extended to run through the Women’s World Cup the following summer. However, that will be the final game that uses the ‘FIFA’ name with subsequent versions being called ‘EA Sports FC’.
The partnership ending won’t affect any of the licenses currently used by the series because of separate deals with leagues and teams. However, FIFA-controlled events, such as the World Cup, won’t be included in the revamp.
David Jackson, vice president at EA Sports, told the BBC: “The world of football and the world of entertainment are changing, and they clash within our product.
“In the future our players will demand of us the ability to be more expansive in that offering. At the moment, we engage in play as a primary form of interactive experience. Soon, watching and creating content are going to be equally as important for fans.
“Under the licensing conventions that we had agreed with Fifa 10 years ago, there were some restrictions that weren’t going to allow us to be able to build those experiences for players.”
It’s rare for EA’s sports titles to be named after the governing body – with their NHL and UFC series the main exceptions.
EA Sports’ NFL title is named after legendary star John Madden, while their PGA Tour title used to bare the name of golfing icon Tiger Woods.